This book has been designed to provide you with the core skills that an artful negotiator uses to create true win-win negotiations. The principles are the same whether it is a child negotiating for extra pocket money to go to the cinema and the bowling alley, a customer negotiating the best deal for a car or a hostage negotiator saving peoples lives. The skills you will learn in this book can be used immediately and you will see amazing results in your negotiations but the best way to master the art of negotiation is to book on one of our negotiation skills courses where you will practise many types of negotiations and become artful in the skill.