Many students in health care and healing arts curriculums, including massage therapy, physical therapy, chiropractic, homeopathy, athletic or personal training, naturopathy, acupuncture, Reiki, and many more, possess a strong desire to help others but do not know how to create and maintain a thriving practice. Building a Healthy Business: For Massage and Alternative Practices by authors Jan Saeger and Lewis Rudolph gives students of any age the tools needed to start and grow a successful business.