David Beckham as commercial property and marketing brand is examined in this book. His start as a soccer celebrity to his successful segue into a pop culture icon--one that needs public relations maintained by a full-time staff--is discussed, along with where his personal "brand" is headed.
Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.