Essential Guide to Marketing Planning, 1/e

Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

How to Write Essays & Assignments, 1/e

How to write great essays covers everything a student is likely to need to research, plan and write academic essays and assignments that will get you great marks.