Business Market Management: Understanding, Creating and Delivering Value: International Edition, 2/e

Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs.

Business Plan Pro, 1/e

Step by step instruction of the Windows-based Business Plan Pro software walk students though the process of creating a business plan. Students examine sample plans from a variety of businesses and personalize their own professional business plan. The educational version of the best-selling Palo Alto Business PlanPro software can be packaged with any Prentice Hall Business textbooks at a nominal cost.