The book helps you to understand the product - ie, you - that is on offer. What are your strengths and weaknesses, achievements and the kind of career that you should be chasing? It then helps you to scope the job market (investigating jobs, using the grapevine, building a profile with headhunters). It lays out the practical rules for shining at interviews (learning the secrets of the "three Cs" - competence, chemistry and capacity for growth) and sealing the deal (ensuring you pick the right job offer for you and negotiating a package).