Sharing her scoop - who, what, when, where, why, how and benefits of acquiring market share, Sylvia Hoehns Wright and other Industry professionals provide insight as well as practical guidelines, tips and strategies for implementing communication formats proven to 'grow green' market share. Defined in simple terms - 'green' is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others.