Analytics is the bridge from data to knowledge to understanding, and to the future. Ongoing digitalization changes business area boundaries, value chains, and business processes, but it also offers a limitless amount of new possibilities. It creates data clouds that expand continuously and hide a great amount of unused capital. By refining this data it is possible to boost the performance of current functions, or conversely, to find completely new business models.
At the core of this book is analytics and knowledge-based management. The narrative runs from the source of data through its analysis and refinement processes to the possibilities of knowledge-based management. The practical operational environment of analytics is thrown open with business forerunners’ interviews that tackle the changes of digital revolution.