Global Marketing: A decision-orientated approach, 3/

Comprehensive and user-friendly, Global Marketing: A Market-Responsive Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing.

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