Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you are surely losing customers, clients and market share. This book reveals how identifying your competitive advantages is the best way to close deals, retain clients, and stay miles ahead of the competition. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.