This book takes a profound look at exhibition design, or scenography, as an artistic medium. Mathilde Roman's introductory essay highlights the pioneering historical contributions by designers and architects like Lily Reich, Franco Albini, Lina Bo Bardi, Carlo Scarpa, and others who revolutionized their discipline. It examines how during the 20th and early 21st century experimentation with the display, the frame, the pedestal, the picture rails has become an artistic act in its own right. In-depth interviews with thirteen renowned international artists and designers-among them Philippe Parreno, Rosa Barba, Berger&Berger, or Monster Chetwynd-further highlight the relevance of scenography in contemporary culture. They show how artists' integration of technical and perceptual aspects of exhibiting has fundamentally changed our understanding of art, thereby encouraging us to take a fresh look at art history.