Created through a student-tested, faculty approved review process, PSYCH is an extremely concise, visually appealing new text that introduces psychology concepts without any delays or distractions. Designed for today's students in every detail, this unique solution was developed through conversations, focus groups, interviews, surveys, and input from nearly 150 students and faculty members like you. From its abbreviated, no-nonsense title to its engaging, effective content, PSYCH ushers in a groundbreaking new genre of introductory psychology texts that's perfect for modern learners.