Noted for its accessible tone, clear and concise explanations, and humorous tone to demystify the oft-feared content of the research course, Gay’s text has long been noted as a classic in the field of Educational Research. A practical text focused on the skills needed by competent consumers and producers of educational research, the ninth edition encompasses a clear, down-to-earth approach and retains such mainstay features as research tasks throughout the text that guide students as they create their own research report, published research articles in every methods chapter and a welcomed humorous tone. The new edition builds on its excellence with broadened coverage of qualitative research, expanded coverage of technology throughout, and an exciting new integrated multimedia resource package.