COURSE TECHNOLOGY Sivumäärä: 621 sivua Asu: Pehmeäkantinen kirja Painos: 4th Revised edition Julkaisuvuosi: 2007, 01.12.2007 (lisätietoa) Kieli: Englanti
This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.