This highly-visual guide covers the key subjects you need to know to understand marketing. Packed with informative diagrams, pull-out features and profiles of successful marketing professionals, the book reveals how marketing needs to be not only creative but also informed by everything from commercial law and corporate finance to the global economy. Perfect for both students and those wishing to know how good, effective marketing can play a part in their own business.

ABOUT THE SERIES: Knowledge 101 brings together highly visual, hardback introductions to many intriguing disciplines, featuring reader-friendly text, spectacular images, and informative diagrams to make the learning experience easier than ever.