Why aren't you an expert bridge player? What makes a bridge expert, and why does he or she always come out on top compared to the average club player? No, it's not the ability to execute esoteric squeezes and endplays - they simply don't come up enough to account for the way the experts consistently win against weaker opposition. It's much more basic than that. This book contains a collection of deals that illustrate the difference between the expert player and the would-be expert. These illustrate the kinds of decisions that will come up in every club game, situations in bidding, play and defense where the amateur will often go wrong, but the expert never will. A study of the concepts in this book will take the reader a long way from amateur status towards actually becoming an expert player.