1. History of the Internet (when? Why? Background? Political background?)2. Difference between www and Internet / Who invented www3. Typical services of www4. Technical background (what inventions, how many listeners)5. New Economy6. Some Definitions7. B2C /B2B/C2B/C2C8. What is Intranet / Extranet?9. Information Society10. Five key drivers11. Moore's law12. Web 2.013. Comparing services of Web 1.0 and Web 2.014. Push & Pull Communication15. 1-2 mega trends16. Attributes of value added17. Revenue sources18. Social media (criteria)19. Small world (what is the idea? Where used?)20. Storytelling21. Viral Marketing (+ examples)22. Marketing in eCommerce