A funny, relatable, moving story about online fame vs reality.


“A timely book about what social media does
to people.” - The Observer



Meet Ethan Lacey, online vlogging sensation alongside his
mum, dad and big brother Mason.

They film and upload everyday
life for their million subscribers to enjoy - the pranks,
the cosy family time, the perks like going to the opening of
an epic new theme park. They are the perfect family... aren't
they? But reality is not all fun and freebies. Mum and Dad
have been arguing a lot recently and Mason has been picking on
Ethan. When the cracks start to show, can Ethan persuade his family
to fix the real world, not fixate on the online one?



The second book by multi-award-shortlisted (including the Waterstones
Children's Book Prize) author James Fox.

Told with James' trademark blend of observational humour and
glorious heart, with an utterly relatable and loveable main character
and a smart, nuanced take on Instagram/YouTube vs Reality.


The message is about being present and enjoying the everyday
moments of life in an authentic, happy way.

Illustrated by: