Dr. Robert Fleming's new book will serve as a preparation and resource guide both for the media and for fire and emergency services personnel. It is designed to provide emergency responders and media representatives with an understanding of their roles, responsibilities, and challenges in providing timely, accurate, and professional media coverage of emergency incidents.

Emergency Incident Media Coverage provides valuable information to fire and emergency service officers, including Public Information Officers (PIO); news media personnel, including reporters, editors, and news anchors; and individuals preparing for careers in those fields.