What if the biggest influence in your life isn’t out there—but in here?

Most people know they tell themselves stories. But what they don’t realize is that they’re selling those stories to themselves every day—and buying them, too.

This isn’t just self-talk. It’s self-persuasion. It’s inner propaganda.

In Inner Propaganda, internationally renowned social psychologist and storyteller Owen Fitzpatrick reveals the hidden forces shaping what you believe—about yourself, others, and the world. From the narratives we inherit to the ones we unconsciously repeat, our beliefs are formed not by truth, but by emotion, habit, and culture.

With a rare blend of academic rigor, global perspective, and riveting personal stories—including Owen’s near-suicide at 14 and his firsthand studies of propaganda in North Korea, Rwanda, and Afghanistan—this book offers a bold new lens on belief itself.

Through the powerful, practical SCALED framework, readers will learn how to:
Deconstruct limiting narratives and rewrite empowering ones
Identify the emotional drivers that keep false beliefs alive
Replace internalized cultural scripts with conscious, chosen values
Build resilience, empathy, and agency in a world of division

Whether you're a leader, a coach, a thinker, or someone simply tired of being trapped by your own patterns, Inner Propaganda gives you the tools to reclaim your mind—and change your life from the inside out.

This is more than a book. It’s a movement to lead hearts and minds in turbulent times—starting with your own.