Articles: Maria Hakkarainen & Seija Tuulentie, Tourism's role in rural development of Finnish Lapland: interpreting national and regional strategy documents; Tanja Löytynoja, The development of specific locations into tourist attractions: cases from Northern Europe; Eeva-Kaisa Prokkola, Resources and barriers in tourism development: cross-border cooperation, regionalization and destination building at the Finnish-Swedish border; Riikka Puhakka, Increasing role of tourism in Finnish national parks; C. Michael Hall, Santa Claus, place branding and competition.