Squirrels have made numerous appearances in mass media over the years, from Beatrix Potter's Nutkin and Timmy Tiptoes, to Rocky the flying squirrel of The Adventures of Rocky and Bullwinkle, and to Conker and Squirrel Girl of video game fame. This book examines how squirrel legends from centuries ago have found new life through contemporary popular culture, with a focus on the various portrayals of these wily creatures in books, newspapers, television, movies, public relations, advertising and video games.