‘Brimming with surprising insights and useful tips. The resource we need for avoiding misunderstandings and making genuine connections’ Adam Grant, bestselling author of Think Again

'Full of MBA-tuned advice on how to engage online' a WST business book of the year

The essential guide for when (and how best) to use virtual communication tools, from video to instant messaging and everything in between.

Professor Andrew Brodsky is here to explain that, yes, that meeting could have been an email. And that email? Maybe it should have been a voice memo. Your camera? It’s okay to turn it off, sometimes even better.

Many of us give far too little thought to our virtual communication, and end up feeling isolated, overlooked and burnt out. Ping distils Brodsky’s cutting-edge social science research on remote communication tools. He helps us understand:




How we can interact most productively and authentically
How we can build relationships at a distance
The rules for making an impact online
How we can increase inclusion and reduce conflict


With entertaining stories and interviews from top business leaders, Ping is the ultimate playbook for all workplaces from in-person, to remote and everything in between.

'A must read for everyone who communicates online—in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint