Discover the seven “magnetic service” secrets that have created devoted fan bases for brands like Starbucks, Harley-Davidson and Ritz-Carlton.

Magnetic Service provide a practical blueprint for going beyond mere customer loyalty to create and sustain customer devotion, showing how businesses that inspire cult-like devotion—companies as diverse as Jack Daniels, GE, eBay and many others—create customer experiences so captivating that they bind their customers to them.