More than a few residential builders and remodelers have walked away from closings with less money than they deserve. Performed correctly, estimating is your key to keeping more of your hard-earned profit. Master builder and business expert Bill Asdal shows builders and remodelers how to estimate based on fiscal goals and protecting the company's bottom line. His unique approach to estimating gives readers user-friendly systems to improve the process and provides hundreds of ideas and simple suggestions. Asdal takes the magic and science of estimating and turns it into an art.This book shows builders and remodelers how to: Examine their business processes and modify them to meet financial goals; Create profits unendangered by carelessness or short vision; Defend each estimate line so that the system of planned profit is consistent and bankable.