The Zoist, subtitled "A Journal Of Cerebral Physiology & Mesmerism, And Their Applications To Human Welfare," was a 19th-century British journal dedicated to the study and promotion of mesmerism (animal magnetism), phrenology, and related fields. This volume, Volume 13, offers a fascinating glimpse into the pseudoscientific and medical landscape of the time. Articles explore the supposed physiological effects of mesmerism, its potential applications in healing and human betterment, and its connection to cerebral functions. The journal reflects the Victorian era's intense interest in understanding the mind and harnessing its supposed hidden powers. "The Zoist" provides a unique resource for historians of science, medicine, and the occult, as well as anyone interested in the history of alternative therapies and the evolution of psychological thought.