Henning Müller; B. Michael Kelm; Tal Arbel; Weidong Cai; M. Jorge Cardoso; Georg Langs; Bjoern Menze; Dimitris Metaxas Springer International Publishing AG (2017) Pehmeäkantinen kirja
The Modern Girl around the World Research Group; Alys Eve Weinbaum; Lynn M. Thomas; Priti Ramamurthy; Uta G. Poiger; M Dong Duke University Press (2008) Pehmeäkantinen kirja
José M.L.M. Palma; Jack Dongarra; Vicente Hernández; A. Augusto Sousa; Marina Waldén Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (2003) Pehmeäkantinen kirja
B.T. Smith; J. M. Boyle; J. J. Dongarra; B.S. Garbow; Y. Ikebe; V.C. Klema; C.B. Moler Springer-Verlag Berlin and Heidelberg GmbH & Co. KG (1976) Pehmeäkantinen kirja
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
