Before becoming involved with strategies, asphalt, technicians, team personnel and drivers, they challenged the snow and ice in the unequalled scenario of Madonna di Campiglio. In 2010, Vroom also became a summer rendezvous, so this new book is about both events. The indisputable stars of this year were Fernando Alonso and Valentino Rossi who, in a lively verbal sparring match and talking of their experiences at Wrooom, re-live their respective seasons. And all packed with spectacular pictures by that maestro of the lens, Ercole Colombo.