Your choice of words can have a huge effect on the behaviour of others. How would you feel if...* Your conversations got you what you want? * You could communicate yourself out of challenging scenarios? * People said 'Yes' to you more often? Whether you are talking to your partner, your customer, your supplier or your neighbour, getting the desired outcomes from your communications can be a challenge. Written by one of the worlds top minds in sales psychology, Magic Words contains tried tested and proven communication strategies helping you to feel more confident and improve your results from every human interaction.